For the past fifteen years I’ve designed software for
people whose jobs depend on it. Field technicians closing
work orders in boiler rooms. Parents checking their kids
in at daycare before a morning meeting. Mechanics
troubleshooting a grounded aircraft. The work has to load
fast and say what it means.
Most of what I’ve learned has been about the layer
underneath the screens. Design systems that don’t
drift. Hiring rubrics the next manager can run. Critique
cultures where junior designers can push back on senior
ones. The screens are downstream. The systems are where
the team gets built.
I came up through startups at every stage. Campus Labs
early on, ACV Auctions in the years before its IPO,
then AirExpert, Kangarootime, and now Helixintel.
Different industries, same problem: a product people use
because they have to, and a small team trying to make
that feel like a choice.
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