Lead Product Designer · Helixintel
Over fifteen years I’ve built design teams and systems for complex B2B products. Most recently at Helixintel. Before that, Kangarootime, AirExpert, and ACV Auctions in the years before its IPO. I want to make software that’s worth opening, and I want to build design teams where the quality bar doesn’t depend on me being in the room. The work I’m proudest of is the kind that survives turnover.
01 · Flagship
Enterprise SaaS · Research Leadership · Lead Product Designer · 2024
Helixintel’s enterprise insurance clients were losing confidence in the platform’s most-used screen. I built the research case for a year-long redesign, secured executive sponsorship, and led it to ship. 60% fewer abandoned tasks. 90% fewer support tickets on that flow.
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Design Systems · Helixintel · 2024–2025
A bidirectional AI-powered design system. Source of truth in Claude, exports to Figma for collaboration, syncs back, and auto-generates the implementation spec engineering actually wants.
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FinTech · Verivend · 2023
Shaped Verivend’s foundational invoicing experience ahead of its first funding round. The screen investors used as the credibility test. A product real businesses would trust with their money.
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Cross-Platform · Helixintel · 2024–2025
Led the year-long Helix CMMS overhaul that aligned mobile and web on a shared design system. Field technicians and managers finally using the same product, not two products with the same name.
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Aviation Tech · AirExpert · 2023
Introduced ticket grouping in AirExpert so airline maintenance teams could coordinate around the aircraft instead of isolated tickets. Same plane, same event, one coordinated picture.
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Collaboration Design · AirExpert · 2023
Designed a permission-based access model so airline mechanics across locations could collaborate on repairs without compromising ownership or audit trails. Expertise on the ticket. Accountability intact.
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Mobile · Kangarootime · 2022–2024
Led the parent-facing Kangarootime experience. Daily logistics had to feel fast. Child safety, privacy, and dual-market compliance shaped every decision across the U.S. and Australia.
Read case studyThe best design teams compound. They keep getting better when you’re not in the room.
Fifteen years in, the pattern I keep coming back to is this: teams that scale are the ones whose principles outlast their headcount. Systems that don’t drift after the senior designer moves on. Hiring rubrics that catch the right people without me in every interview. I spend most of my time on that layer now. Less on the screens, more on what shapes the screens.
More about how I work